
Andy Burnham. Photo courtesy of andymiah on flickr.
This story’s a little stale, but still interesting. A minor uproar happened in the UK a couple of months back when Andy Burnham, the British Secretary of State for Culture, Media, and Sport gave a speech (full text) in which he suggested that the government consider extending Britain’s recorded music copyright term from 50 to 70 years. The 20-year extension is in line with America’s 1998 Sonny Bono Act, is expressly intended to ensure an artist’s work stays in copyright over the length of their entire life. Now, this isn’t a legislative proposal, nor is it a campaign; it’s one isolated speech being given by one individual (albeit a highly-placed one). He gave the speech to the UK Music Creators’ Conference in London, on December 11, 2008.
The story’s a big deal because of his office (Minister of Culture), and because his speech directly contradicts a conclusion reached in the Gowers Review in 2006. Gordon Brown commissioned the report when he was still Chancellor of the Exchequer, and appointed economist Andrew Gowers in charge. The Review was fairly conservative; it advocated stronger enforcement, including legislative action and participation in European enforcement initiatives. But it also was strongly in favor of allowing format-shifting, clearly defining exceptions for parody, educational use, and library/archive use, and took a strong stand against extending copyright. The conclusion came from copyright’s economic argument; past a certain point, extending copyright law doesn’t do anything to encourage creation of new material. Dave Rowntree, the drummer for Blur, told the Gowers Review, “I have never heard of a single band deciding not to record a song because it will fall out of copyright in only 50 years. The idea is laughable.”
Again, nobody’s taking Burnham seriously; there hasn’t been much discussion since the initial fracas. Andrew Gowers himself wrote a rebuttal in the Financial Times, in which he called Burnham “silly and out of touch”. Which seems to be the general consensus; after getting slammed for his speech, he hasn’t brought up the subject up, instead focusing on protecting kids on the internet.
Duration really is the elephant in the room when it comes to modern copyright law in the US, which is why it’s comforting to see the reception Burnham got in Britain. As James Boyle and Larry Lessig have stated in their books, a tiny fraction of America’s huge quantities of film and recorded music is in the public domain. And there’s absolutely not a good reason for it. As Rowntree said, no artist is going to create more works because of copyright extensions. Copyright in 1790 was 14 years, with an additional 14 years provided after renewal. I find it hard to believe that anybody was ever convinced 28 years wasn’t good enough; if you can’t find a way to make money off of your work in the first 30 years, what good will 50 do you? Set aside arguments about opt-in vs. opt-out, and the renewal requirement, and just think about duration. We have copyright durations that extend past the author’s death. That’s an incentive to creation. Right.
Returning to Burnham: he doesn’t attempt to argue the economics of copyright, because doing so would involve actually refuting the Gowers Review, not just ignoring it. Instead, he offers, “There is a moral case for performers benefiting from their work throughout their entire lifetime.” Which is closer to the Continental tradition, but not necessarily false. (Of course, if it’s really the artists he wants to protect, why not tie copyright expiration to a creator’s death?) But the artists aren’t the ones who benefit from copyright extension. Most recording copyrights are controlled by the labels, and that’s where most of the profits of extension go. A moral argument might convince someone to change the rights included in copyright; adjust the terms to give the author more control, or to reduce the author’s ability to sell away their control. But simply extending term doesn’t make any moral changes; it provides strictly economic benefits for big-name artists and their labels, but doesn’t do a thing for independents and less successful performers. If Burnham wants to make a moral argument, then he should press for strengthening author’s rights, which is a much more fundamental, structural change to our system (based primarily on economic incentives). If Burnham stopped to read the Gowers Review, or took the time to read any of the research (say, some of the amicus briefs form Eldred v. Ashcroft), it would be abundantly clear that another term extension would dramatically limit the public’s access to works while doing very little to encourage new creativity.
Consider the biggest potential beneficiary of Burnham’s extension: EMI Music, which holds copyright to the Beatles’ catalog. Those copyrights start expiring (in Britain) in 2013. Will a twenty-year extension get us more Beatles songs?

John Lennon. Photo by Roy Kerwood, hosted by Wikimedia Commons


